In an era overflowing with information
ANTICIPATE CULTURE
BE RELEVANT
DELIVER VALUE ON A MASSIVE SCALE
AUMENTANDO EL VALOR para Marcas y Consumidores.
Consultoría en Cultura Masiva, Investigación de mercados y Estrategias de marketing.
UNLOCKING VALUE for Brands and Consumers.
Massive-Culture Consultancy, Market research and Marketing Strategies.
VALUABLE BRANDS TODAY:
_stand out from the rest
_ARE RELEVANT TO THEIR TARGETS
_LEAD THEIR culture
Generate magnetic aesthetics and languages,
create new rituals, attractive habits, and
install progressive beliefs.
100% CONSUMER-CENTRIC. LEAD YOUR TARGET’S CULTURE.
People aspire to be seen as valuable, and they achieve this as their identities become trendsetters that others emulate. This is where your brand's true power lies.
We specialize in guiding you to cultivate brand cultures that resonate deeply with your audience's identities.
By mastering your audience's language, your brand will do more than just connect—it will deeply engage, recruiting a community where your brand emerges as the paramount source of value. This is where true relevance is forged, positioning it not just as a participant, but as the leader in their culture.
bigfoot is a cultural planning CONSULTANCY that has built relevance and meaning for brands in almost every category.
+ THAN 15 YEARS OF EXPERIENCE
+ THAN 10 COUNTRIES
+ THAN 100 BRANDS
SERVICIOS:
A) AUDITORÍAS CULTURALES Y DE CONSUMIDOR: Sumérgete en los insights de tus consumidores y anticipa la cultura más atractiva para ellos a corto, medio y largo plazo.
B) ESTRATEGIA DE MARCA Y DE COMUNICACIÓN: Desarrolla estrategias precisas para insertar tu marca en la cultura de tus consumidores y liderarla.
C) PANELES DE CONSUMIDOR: Evalúa y co-crea tu innovación, ideas creativas y ejecución de marca con consumidores mainstream y trendsetters.
D) PULSO CULTURAL, DE CATEGORÍA Y CONSUMIDOR: Manténte actualizado y anticípate a la cultura de tu consumidor y tu categoría.
E) MEDICIONES DE VALOR DE MARCA: MONITOREA TU DESEMPEÑO Y SALUD de marca obteniendo de inmediato guías asertivas para mejorar tu ejecución, incrementar el valor percibido y reclutar consumidores rápidamente.
F) PROSPECTIVA DE MARCA Y DISEÑO DE FUTUROS: Tu marca puede anticipares a las necesidades de tu consumidor y mantener vigente el portafolio de productos y servicios para el corto, mediano y largo plazo (Core, Adyacente and Transformational Innovation)
SERVICES:
A) CULTURAL & CONSUMER AUDITS: Immerse into your consumer’s insights and anticipate the culture they will findmost attractive in the short, medium and long term.
B) BRAND AND COMMUNICATIONS STRATEGY: Develop accurate strategies to insert your brand in your consumer’s culture and/or lead it..
C) CONSUMER PANELS: Evaluate and co-create your innovation, creative ideas and brand execution withyour informed consumers.
D) CULTURAL, CONSUMER & CATEGORY PULSE: Stay young and stay ahead of your consumer’s culture within your category.
E) BRAND VALUE TRACKING: MONITOR YOUR PERFORMANCE AND BRAND VALUE HEALTH by immediately obtaining assertive guides to improve your execution, increase perceived value, and quickly recruit consumers.
F) BRAND PROSPECTIVE & FUTURE DESIGN: Your brand can anticipate your consumer's needs and keep the product and service portfolio relevant for the short, medium, and long term (Core, Adyacente and Transformational Innovation).
