Cultural Intelligence for Growth2018-12-10T18:31:16+00:00

CULTURAL
INTELLIGENCE
FOR GROWTH

culture . research . strategy . customer experience

WHO WE ARE

A group of social scientists passionate about
how CULTURE is transforming people,
our clients’ businesses, the planet and the future.

HOW WE DO IT

  • We thoroughly study mexican culture.
    We know its particularities and its similarities with the world.
  • We understand transformation. We design paths of cultural insertion for brand growth.

  • Evidence before conclusion, always.

WHAT WE DO

CULTURE.

We capture and understand the changes in our culture every day as well as the codes that grow in significance and meaning to people.

We notice the triggers that accelerate and the benefits that pull back evolution, as well as the tensions and opportunity that this continuous transformation creates.

PEOPLE.

We understand people, generations and the diversity of our transforming population. And passionately drive into human beliefs and behavior through and thorough Anthro – Socio – Psychological analysis of what happens in their lives.

GROWTH.

STRATEGY.
We find opportunity in transforming markets and accurately position brands to scale their penetration and size within them by increasing their relevance and leadership in culture.

CX.
We ensure full actonability by detailing complete Customer Experiences on and offline.

INNOVATION.
We help brands not only speak the language of their consumers but also lead the cultural dynamics that grow their interest through every day innovation.

OUR PRODUCTS

CULTURE.

  • STAY YOUNG®
  • Monographies
  • Living Core Target
  • Trend reports
  • STAY AHEAD®
  • Future studies
  • Trendhunting
  • Online / Offline panels
  • Semiotics & Cultural studies
  • Social listening
  • Analytics
  • Future studies and scenarios
  • Cultural shift reports (Fast vs. Slow culture)

PEOPLE.

  • Anthro – Socio – Psychological studies
  • Generations continued studies
  • SEL’s continued studies
  • Focus groups
  • In-depth interviews
  • Ethnographies

GROWTH.

STRATEGY.

  • Brand positioning
  • Brand meaning
  • Concept building
  • Brand Renovation
  • Cultural Leadership
  • New Business & Footprint expansion

CX.

  • CX Design
  • CX Optimization
  • Innovation LABS

INNOVATION.

  • x3 Pipeline & Portfolio
  • Future Scenarios
  • Innovation Culture
  • Brand Evolution
  • Applied Trends

SOME OF OUR CLIENTS

WE LIKE YOU TOO

ADDRESS.
Av. Constituyentes 908-PB.
Lomas Altas.
CDMX 11950. Mexico

CONTACT.
+52.55.1327884
info@bigfoot.com.mx

LET´S TALK BUSINESS
JOIN THE TEAM
NEWSLETTER

CULTURAL
INTELLIGENCE
FOR GROWTH

culture . research . strategy . customer experience

Av. Constituyentes 908-PB. Lomas Altas. CDMX 11950. Mexico

Phone: +52.55.1327.8844

Web: bigfoot.com.mx