New marketing for the new era

We are

We build meaningful leading brands.

WE HAVE MASTERED THE TRANSFORMATION OF MARKETS AND CULTURE

TO BRING RELEVANCE AND LEADERSHIP TO TODAY’S BRANDS

Over 10 years of proven results with brands and businesses that deal with constant cultural change and context transformation…

New marketing for the new era

NON-TRADITIONAL RESEARCH

Leading edge

Online & offline research tools

CULTURAL & INNOVATION CONSULTANCY

Leading edge

Online & offline research tools

DIGITAL COMMUNICATION AGENCY

Leading edge

Online & offline research tools

+

A HIGHLY TRAINED TEAM OF EXPERTS IN CULTURAL TRANSFORMATION

 

24 X 7 ACTIVE TRENDSETTER PANEL

FUTURE MONITORING FROM TOP NOTCH SOURCES

(Science & tech leaders, singularity university® and +15 other future forums)

 

PROVEN RESULTS IN BRAND AND BUSINESS PERFORMANCE

CAPA
BILI
TIES

CAPABILITIES

Strategy: Marketing, Innovation, Digital, CX, Content and Communication.

Culture: Future consumers, Trends, Subcultures, Generations,

Guides in codes & language for packaging, Communication, CX and UX, Segment cultural updates.

Market Research: Qualitative and Quantitative Tools.

Cultural Performance Indicators (for insertion, relevance and leadership)

DIY toolkits, workshops for precise actionability and team alignments

GET STARTED NOW

LEAD THE CULTURE OF YOUR MARKET ATTRACTING AND ENGAGING YOUR CONSUMERS. HERE ARE OUR MOST RECENT GUIDES AND WE’LL SHOW YOU HOW.

MEET GEN Z, THINK GEN Z

A deep dive into who they are, their drivers, needs and wants, how they perceive the world, how they consume, their demands and how they will change our brands and businesses.

THE MEXICAN FUTURE CONSUMER 2022 – 2027

A deep dive into who they are, their drivers, needs and wants, how they perceive the world, how they consume, their demands and how they will change our brands and businesses.

MEXICAN GENERATIONS

A deep dive into the different generations that are shaping the Mexican consumer culture. Who they are, how they consume, their drivers, needs and wants.

FOOD AESTHETIC TRENDS

A complete guide into the evolving trends in food aesthetics for your brand to power attraction and engagement through the right codes and language in packaging and communications.

THE NEW NORMAL (POST – COVID19)

A guide into the New Normal that analyzes the different dimensions of change, both in context and culture, as well as what they will mean to brands and businesses in the short and medium term.

CONSUMERS POST – NEW LABELING

A clear vision into the Mexican consumer’s phases of evolution in the following months regarding the new labeling law and other trends that will shape their beliefs, preferences, perceptions and criteria

PACKAGING AESTHETIC GUIDES FOR GEN Z

A complete guide into the evolving Gen Z aesthetics for your brand to power attraction and engagement through the right codes and language in packaging and communications.

BF resource that enrich our connection to the zeitgeist. Helping us see through human eyes to perceive cultural changes almost in real time. Our main objective is to create a community of curious people that have the desire to share & exchange cultural relevant experiences.

TRIBES

Communities with a strong sense of belonging that share specific things in common such as interests, looks, language, rituals and ideologies.

COOL HUNTERS

A community made of different profiles of expertise that are always aware of what is cool, trendy and new. Their job is to observe, catch, and collect information about what’s bubbling in culture to keep our minds refreshed with the latest cultural manifestations across many categories.

GAME CHANGERS

Also known as early adopters, this is a community of visionaries that think beyond standard perspectives and are not confined by status quo. Their job is to identify and translate new upcoming trends. As Malcom Gladwell said: “Visionaries that are constantly looking  for a revolutionary change something that sets them apart from the mass and are willing to take enormous risks”.

Manifesto

Today,  people are overwhelmed with change, confusing data and uncertainty. So are brands.

However, we believe it is a time of unprecedented opportunity for brands who anticipate and make sense of change in the Human Era.

We exist to help you anticipate those opportunities to increase your brand value in meaningful,  simple, and agile ways.

BIGFOOT

BUILDING MEANINGFUL LEADING BRANDS.

Multiple award
120 brands
across 15 categories
more than 10 countries

“Big Foot has been a key strategic partner in powering our business keeping us ahead of change. For 5 years, we have worked with real time tools that keep us centered and updated with our Mexican consumers and their culture enabling us to seize growth opportunities through positioning and innovation for our categories and brands.

- Head of Insights LATAM, Food Industry.

“Big Foot is a go-to if you need to push transformation in the business.
They’re experts in consumer and context transformation, know well how to penetrate the organization with that understanding and help us optimize decision taking to shield the future of our categories and brands.” 

- Head of Planning, LATAM, Spirits Industry.

Bigtalent

Big
tal
ent

Susana
Oliva

General
Manager

Mariana
Carreón

Client
Strategy
Director

silke
german

Culture &
experience
director

We would love you to join our community!